CHAPEL HILL – As she reaches her second anniversary as President of the University of North Carolina System, Margaret Spellings sees the university’s 17 institutions rising to a monumental challenge.

“The challenge for the university in this state and every other state is to meet the needs of every single North Carolinian,” Spellings says in the accompanying video.

“In our case, that is first-generation, low-income, rural, minority – we have a workforce that is calling on us to prepare many, many more people with postsecondary education.  And we are working hard to do that, along with our community college partners.”

That will require new ways of thinking, Spellings says, like NC Promise – a $51 million commitment by the NC General Assembly to offer tuition of $500 a semester for in-state students at three UNC campuses:  Western Carolina University, Elizabeth City State and UNC Pembroke.

Spellings also speaks about using technology and enhanced advising to reach would-be students “that haven’t previously seen college necessarily as for them.”

Spellings talks about Higher Expectations, the UNC strategic plan the UNC Board of Governors adopted, and how chancellors at each of the 17 UNC institutions have signed agreements to meet goals for improved student retention, improved outreach to rural students, research and other metrics.

She also talks about the System’s new logo and its new brand as the University of North Carolina System.

“People understand what the University of North Carolina System is – a group of 17 institutions that really meet the needs of every single North Carolinian,” she says.

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